How it works
The Revenue Engine Framework.
Four layers, built in order, tuned weekly. This is the same system behind every engagement — and the reason a one-tool "Claygency" can't replicate the results.
Layer 1 — Foundation
A CRM your team actually trusts.
Everything downstream breaks if the data model is wrong. We rebuild object architecture, lifecycle stages, field hygiene, and routing rules in HubSpot, Salesforce, or Attio — so a pipeline report stops being a negotiation.
- → Clean object + field architecture
- → Lifecycle stages mapped to your real funnel
- → Routing rules with <5 min speed-to-lead
- → Dedupe + hygiene automations that keep it clean
Layer 2 — Signals
Know who to talk to before your competitors do.
Buying signals fire every day — job changes, funding rounds, hiring sprees, website visits, tech installs. We build Clay tables that score your entire market on fit + intent and refresh automatically.
- → ICP definition scored against your closed-won data
- → Multi-provider enrichment waterfalls (90%+ coverage)
- → Intent triggers: hiring, funding, job changes, site visits
- → A living TAM table, not a stale CSV
Layer 3 — Engine
Outbound that runs itself — without reading like it.
Sequences across email and LinkedIn, personalized by AI from real research, sent on deliverability infrastructure that lands in the primary tab. Volume calibrated to your market, never spray-and-pray.
- → Deliverability infrastructure: domains, mailboxes, warm-up
- → Multi-channel sequences with AI-drafted personalization
- → A/B testing loops on copy, targeting, and timing
- → Hot-reply routing straight to AE calendars
Layer 4 — Intelligence
One dashboard. Weekly tuning. No vanity metrics.
Every layer reports into a single view of the funnel: contacts → replies → meetings → pipeline → revenue. We review it with you every week and reallocate toward what's working.
- → Full-funnel dashboard wired to source data
- → Attribution you can defend to the board
- → Weekly 30-min tuning sync + monthly written report
- → A documented playbook that compounds
The first 60 days
What actually happens, week by week.
Week 1
Audit
We get read access to everything and map the stack end to end. You get a teardown report, a 90-day roadmap, and one quick win shipped before the week ends.
Weeks 2–4
Build
Foundation and Signals go in: data model fixed, ICP scored, enrichment waterfalls live, deliverability infrastructure warming. Sequences drafted and approved.
Weeks 5–8
Run
The engine goes live at calibrated volume. Signals get worked automatically, replies route to humans, and the dashboard starts filling with real funnel data.
Ongoing
Measure & tune
Weekly sync: what's working scales, what isn't dies. New signal sources, new segments, new experiments — the engine compounds instead of decaying.
✓ Built for
- B2B SaaS between ~$1M and $50M ARR with a working product and real customers
- Founder-led sales teams ready to become systems-led
- Revenue teams on HubSpot, Salesforce, or Attio who suspect their stack can do 5× more
- Leaders who want AI in the GTM motion — built on a foundation that can carry it
✗ Not built for
- Pre-revenue startups still searching for product-market fit
- Teams shopping for the cheapest cold-email vendor — 400+ agencies will race you to the bottom
- One-off "set up a Clay table" projects with no iteration
- Anyone who wants pipeline promised by next Tuesday
Ready when you are
We build the revenue engine under your next $10M ARR.
Start with a 30-minute audit call. You leave with three concrete fixes — whether or not we ever work together.