Free · 30 pages · no drip sequence, one email
The GTM Engineering Playbook.
Everything we'd tell you in the first two weeks of an engagement: the stack that's winning in 2026, the Clay workflows we actually deploy, and the math behind outbound that books meetings instead of burning domains.
Inside
What you get.
The 2026 stack tier list
Clay, Apollo, Smartlead, Instantly, Salesforge, Cognism, LeadMagic, HubSpot, Attio and 10 more — ranked by use case, with what each actually costs.
5 Clay workflow templates
The exact tables we deploy in real engagements: ICP scoring, enrichment waterfall, job-change tracker, funding-round trigger, website-visitor router.
Outbound volume math
Why 800 targeted emails beat 10,000 sprayed ones — reply-rate benchmarks and the funnel arithmetic from contact to SQL.
Deliverability checklist
The DNS, domain, mailbox, and warm-up setup that keeps you out of spam. The layer everything else depends on.
Hire vs. agency decision tree
An honest framework for when to hire a full-time GTM engineer, when to use a team like ours, and when to do neither yet.
Why free? Because the playbook is the easy part — the compounding comes from running it every week. Some readers will do it themselves (genuinely great). Some will realize they want the team that wrote it.